How APIs are Fueling Modern Day Affiliate Marketing

How APIs are Fueling Modern Day Affiliate Marketing
Have APIs reached their potential with affiliate marketing programs? As the API economy continues on its journey, we may see more applications for APIs in the affiliate marketing industry. Meanwhile, this article outlines how APIs serve affiliate …
Read more on ProgrammableWeb

How Time Out Group aims to hit 350 million monthly uniques
TripAdvisor has grown into a multi-billion dollar business, generating millions in revenue from display and click-based advertising, affiliate marketing and subscriptions. But it did so while managing not to lose its original cultural ethos, which …
Read more on Digiday

Affiliate marketing's cross-device challenge
The inability to recognise the true value of publishers' traffic is a clear threat to the affiliate marketing channel. In the UK on average between 4% and 15% of transactions are missed by performance marketing tracking tools because these technologies …
Read more on Econsultancy (blog)


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